wine industry design
wine designs
With experience creating presentations that were showcased to luxury brands like Louis Vuitton, Gucci, and Chanel, Marc found a natural transition into the wine industry. This portfolio features a concept design developed for Jackson Family Wines.
Scope of work
Research
Concept
Image Curation
Layout
Illustration
Creative Direction
Software
Adobe Illustrator
Procreate
Adobe Photoshop
Figma
Adobe After Effects
Adobe Premiere
Case Study - Jackson Family Wines Concept Design
Behind the Brand
Inspiration
Barbara Banke, co-founder of Jackson Family Wines, is a renowned equestrian enthusiast, a strong advocate for sustainable farming, and a trailblazer for women in the wine industry. Her passions for wine and horses inspired Marc to create a concept design that honors these achievements, leading to the creation of Reign & Rosé.
Horse Barrel Racing Inspiration
The thrill of Women's Horse Barrel Racing has long been a highlight of American rodeo. The deep connection between rider, horse, and the earth, from the bond they share to the dust kicked up in their wake, served as the central inspiration for this concept.
Logo Design
The silhouetted rider rounding a barrel became a central element in the visual identity of the logo design, a motif that will be echoed in future advertising. A simple two-color palette was chosen for its longevity and versatility. The Reign & Rosé title features a modified version of The Queen font, adding a distinctive touch to the design.
SLATE BLACK
Primary Color
RGB: 65 64 66
CMYK: 67.68% | 61.84% | 58.07% | 45.66%
HEX: #414042
rustic gold
Secondary Color
RGB: 65 64 66
CMYK: 67.68% | 61.84% | 58.07% | 45.66%
HEX: #BE9759
Illustration
A complementary illustration of a horse barrel racer kicking up dust was created to enhance the marketing materials. Generative AI (Midjourney) was used to conceptualize the initial base of the illustration, which was then refined in Adobe Photoshop to achieve a line art effect. Finally, the artwork was vectorized in Adobe Illustrator for the finishing touches.
Mockup
Integrating the logo lockup and illustration into a realistic mockup elevated the presentation, solidifying the concept as a tangible product. Adobe Photoshop was used to create this mockup, making it adaptable for web banners, social media, and printed marketing materials.
WEB BANNERS
Building on the storyboard, a video animatic was developed. Leveraging his skills in illustration, editing, motion graphics, and sound design, along with the assistance of a professional voice actor, Marc brought the brand to life through this animatic piece.
animatic
To further convey the brand's story and essence, a commercial storyboard was developed. Marc scripted, storyboarded, and created a shot list for this 60-second commercial concept.